Focusing on your public relations, not your advertising.
The services we provide US schools are multifold. They include Public Relations, Branding, and Marketing. Public relations is the at the core of our operation. Our public relations activities make our branding and marketing efforts possible throughout Greater China and Southeast Asia. Unfortunately, most U.S. institutions fail to grasp the importance of a well-planned PR campaign, and the positive publicity it generates.
Well planned public relations activities attract the interests of TV news and periodicals. If managed properly, good PR has the potential of being be more cost effective than traditional advertising. This is especially true now given our era of easily-accessible information and expanding global networks.
The definition of public relations is defined as “the professional maintenance of a favorable public image.” However, this description does not demonstrate what public relations work actually entails.
Author, S.H. Simmons states that the differences between advertising, marketing, and public relations. He says that “If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons
Good PR will make others think and say positive things about your school. Good PR produces the best type advertising – word of mouth. Unlike traditional advertising methods that raise skepticism about a brand’s motives, positive PR is designed to develop relationships and build public trust. The personal approach of a well planned PR campaign will help your educational institution establish credibility in new markets.
Our Public Relations Network includes:
Visit any of the above links to learn more about our Public Relations services. Or contact us today to find out how we can assist you in expanding your reach into Greater China and Southeast Asia.