9. Factors that  motivating Chinese students to study abroad 

In the first part of this blog citing a 2019 survey, “Chinese Students’ Intention to Study Abroad” EIC, a major educational group in China, had surveyed more than 100,000 of their clients’ motivation for doing so.  This survey was done over a three year period.  Here are the top 5 results:

1. Better job opportunities and financial security: 66.4%
2. Advanced degrees: 55.6%
3. Personal Enrichment: 36.9%
4. Language skills: 33.8%
5. A better educational environment: 31.9%

10. Factors influencing prospective Chinese students’ decision on their choice of destination

Education quality (ranking)63%
Beneficial to future employment49%
National strength45%
Language environment45%
Professional advantage44%
Policy on international students44%
Cost of attendance 39%
Preferred big-name schools38%
International situation 37%
Livability 28%
Accessibility of scholarships26%
The length of time needed for a program26%
Friendly immigrant policy14%

11. Job information of interest to Chinese students prior to applying for admission (multiple choice question)

Keep in mind that Chinese students are very selective and practical when choosing a major.  They study all the information made available to them as it pertains to future job prospects.  Here are the top five on their list. 

1. Trends concerning professional employment: 76.5%
2. Employment prospects: 70.6%
3. Professional employment rate: 57%
4. Salary: 56.8%
5. Working visa approval rate: 33.5%

(Source: IEC)

12. Popular academic majors to Chinese students when they consider study abroad

The survey result from IEC reflects a trend –  disciplines like engineering (10.61%), liberal arts (10.61%), and fine-arts related programs (5.11%) are gaining their popularity even though they are not most well-received.

According to IEC, more than 50% of Chinese business students chose Finance or Accounting as their major. Other favored business majors include Management, Marketing, and Economics.   The survey broken down includes:

  1. Finance,
  2. Accounting,
  3. Business and Management,
  4. Marketing,
  5. Economics,
  6. Information Technology and Information Systems,
  7. Human Resource Management,
  8. Logistics, and
  9. Hotel Management.

Interesting to note, the number of Chinese students choosing to study science abroad has dropped by 4.12%.  Students choosing social science and medicine also declined by 3.16% and 2.72% respectively.

13. Personal factors affecting prospective Chinese students before sending out applications

As mentioned in part 1 of this blog, most prospective Chinese students who consider studying abroad are from second- or third-tier schools.  IEC’s survey demonstrates the top three personal factors that most prospective students worry about:

1. Low language and other test scores: 74.2%
2. Unsatisfactory GPA: 57.7%
3. Weak or insufficient academic background related to intended major: 50.3%

14. Ranking publications that are most referred by Chinese students for study abroad

EC’s survey also discovered that prospective students rely on four publications in selecting schools to apply for. They include:

#1. QS World University Rankings
#2. Best Global University Rankings by U.S. News and World Report
#3. World University Rankings by Times Higher Education
#4. Shanghai Academic Ranking of World Universities

New Oriental Education Group found that 87% of its survey participants value academic rankings as an important tool in determining where to study abroad.

Related reading –
Crucial Data You Should Know about Recruiting Chinese Students (Part 1)