InsightUnderstand Little Details and Make Great Things Happen
It is not enough to know that there is a vast market for U.S. college education. If you don’t know how to tackle it, the market is never yours.
Public Relation Network
Public Relations vs Advertising
The services we provide US schools are multifold. They include Public Relations (PR), Branding, and Marketing. PR is the at the core of our operation. Our PR activities make our branding and marketing efforts possible throughout Greater China and Southeast Asia. Unfortunately, most U.S. institutions fail to grasp the importance of a well-planned PR campaign, and the positive publicity it generates.
A More Cost-effective Approach
Well-planned PR activities attract the interests of TV news and periodicals. If managed properly, good PR has the potential of being more cost effective than traditional advertising. This is especially true now given our era of easily-accessible information and expanding global networks.
Advertising vs Marketing vs PR
Public relations is defined as “the professional maintenance of a favorable public image.” However, this description does not demonstrate what PR work actually entails. Advertising vs Marketing vs PR – How to tell them apart? Most people are puzzled.
Author, S.H. Simmons interestingly states that the differences between advertising, marketing, and public relations. He says that “If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons
Good PR is “Word of Mouth”
Good PR will encourage the spread of positive reviews of your school. Positive PR produces the best type of advertising – Word of Mouth. Unlike traditional advertising methods that may raise skepticism about a particular brand’s motives, positive PR is designed to develop relationships and build public trust. The personal approach of a well-planned PR campaign will help your educational institution establish credibility in new markets.
Positive PR Translates into Like-Trust-Buy
Long before a consumer’s purchases a product, there is a sequence of behaviors involved. First, he or she has to be aware of the brand, then like the product, trust the product’s value, and finally purchase it. PR is the most powerful means to gain public trust. Trust is the last step taken before a buying decision is made.