Insight

Understand Little Details and Make Great Things Happen

It is not enough to know that there is a vast market for U.S. college education.  If you don’t know how to tackle it, the market is never yours.

Your SWOT Analysis


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” One who knows his own strength and that of the enemy is invincible in battle.”    This Chinese concept from “The Art of War” complies with the essence of SWOT analysis.

What is a SWOT Analysis?

SWOT Analysis is a structured planning method used to evaluate Strengths, Weaknesses, Opportunities, and Threats in any project or in a business venture.” (Wikipedia)

SWOT analysis is a very useful tool for developing marketing strategies in competitive business environments. It can apply to any business, including education. For example, let’s take a look at the U.S. education market in Greater China and Southeast Asia. When facing competition from other American schools and foreign territories, U.S. education providers would be well advised to break down the pros and cons when considering regional markets.

SWOT Analysis for Your School

Your analysis breakdown should look  something like this:

Strengths:

  • What advantages does your school have over other schools throughout the region?
  • What can your school do better than others?
  • What strengths do others see in your school?

Weaknesses:

  • What improvements does your school need to make in order to effectively compete in the market?
  • What should your school avoid when facing competition?
  • What major factors have you been lagging behind your competition?

Opportunities:

  • What particular advantages does your school have worth promoting over your competition in the region?
  • What local government incentives are available that work toward your school’s advantage?
  • Does the current trend in international students’ choices in studying abroad favor your school?

Threats:

  • What obstacles lie ahead for your school’s market development in the region?
  • What will your competitors do to weaken your strengths in the regional market?
  • What challenges does your school face when expanding into the market?

 Recognize Your SWOT Analysis and Secure Your Niche

Business is a war of commerce.  Though there are winners and losers in commerce, it is not a 0 or 1 computer binary environment.  There are also “win-win” situations. The same mechanism applies to the competition in the education market.

Do you want to recruit more students from Greater China, Singapore, and Malaysia?  Knowing your SWOT analysis, and competitively positioning your niche targeted regions is the first step.

Please note that a SWOT analysis can be very subjective due to an individual’s preferences and experiences.   Working with a team of experienced market-oriented personnel will ensure you achieve your recruiting goal.